Perfumania has announced the unveiling of the newly-designed Perfumania.com. The site, equipped with modern features and exclusive promotions, has been revamped in its entirety, providing customers with a more functional, personalized and simplified shopping experience.

“We are excited about the changes made to the site,” says Karen Reehil, director of internet marketing. “Perfumania has proven to be a leader in beauty retail, and we are happy to offer our same competitive prices and promotions to our online customers with brand new functionality.”

The site, which is receiving its first major facelift since 2004, boasts a variety of cutting-edge features to heighten one’s interactive shopping experience. Users can take advantage of easier search capabilities, faster shopping, product recommendations with social media components with a faster checkout.

Highlights include:

— Alphabetized brands with a “sort by” option
— Quick view feature with a more organized, clean layout
— Easily accessible lists of new products, related products and “You May
Like” products–all of which can be linked directly to the shopper’s
personal Twitter or Facebook accounts
— Registration option with a “save purchase” capability for easy access to
a customer’s favorite brands

To celebrate the company’s re-launch into the world of e-commerce, Perfumania will also be featuring a “What’s Your Favorite Fragrance?” sweepstakes beginning now through November 5. Users can simply register an account, submit the name of their favorite fragrance, and be automatically entered to win their favorite fragrance and a LED 46″ TV. In addition, Perfumania will be offering free shipping on U.S. orders.